Client: Ep+Co (Commercial, Comedy, Young Adult, Chinese-American)
Internal campaign by Ep+Co to support NYC Bodegas and help preserve bodega culture. They commissioned me to write and direct a 1.5-minute skit-type generational comedy, where a Chinese immigrant Matchmaker and a Gen Z Chinese-American girl seeking approval for her boyfriend gain a better understanding of each other and have a closer relationship by the end. It takes place in a long-standing Flushing bodega, the goal was hyperreal comedy about generational issues with a strong Chinese-American flavor, a classic vintage NY feel, all riffing on the many adventures & experiences that can happen in NY.
With a tight budget, the production company Residency, its EP Gaetan, and I acted as a sort of mini-agency ourselves to find this film’s concept, with Ep+Co as the client.
Writer & Director: Waley Wang
Production Company: Residency Content
Executive Producer: Gaetan Rousseau
Production Coordinator: Anastasia David
Post Production Coordinator: Dutty Vannier
Agency: EP+Co
VP, Executive Content Producer: Stoney Duckett
Associate Producer: Quinn Tucker
Creative Director: Will Isom
EVP, Director of Content Production: Danny Miller
TALENT
JENNY: Emily Ma
MOSES: Justin Seymour-Welch
THE FENG SHUI MATCHMAKER: Red Rose
TOMMY: Johnny Yu
Director of Photography: Vicente Roxas
1st AC: Alkis Tzortzoglou
Translator: Lan Zhong
Gaffer: John Valle
HMU: Sònia Victoria Werner
Sound Mixer: Braulio Lin
SPECIAL THANKS
Jins Chan